IAA – Hidden Heroes

With around one million visitors the IAA is Germany’s largest motor show. A total of 1,012 exhibitors showed their wares over 235,000 square meters. 183 world premieres were in the spotlight. Throughout the exhibition from the 15th to the 25th of September “Accents Services”, a subsidiary of Messe Frankfurt supplied around 120 exhibitors daily, as well as numerous evening events such as award ceremonies and stand parties.

Around 3,000 employees provide a complete gastronomic service for the exhibitors and visitors. There are 24 restaurants and 60 bistros on the exhibition grounds. In addition, there is catering for conventions, meetings and events at the congress center, festival hall and forum.

To cope with all this, massive are logistics required, consisting of its own fleet of electric tow tractors (refrigerated) trucks and vans.
Worldwide interest in the IAA 2011 was high: 12, 000 journalists from 98 countries came to Frankfurt. International visitors were also mixed: One international guest in five came from Asia. The next IAA will take place from 12 to 22 September 2013.