On the 16th of April 2012 the Mercedes-Benz Citan celebrated its world premiere in Amsterdam. One day later the trade fair visitors could experience the new city van in an elaborated three-dimensional laser show. Therefore a 10 x 15 meters large black box was installed on the open area in front of the fair halls. Five projectors projected several movies onto a model of the Citan, a screen in the background and onto the floor. The show underlined the design of the new Citan, its capability regardless which weather conditions and the customer requirements for an urban utility vehicle.
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