Heroic. The new Citan.

In the current advertising campaign the new Citan partners up with a reliable and dynamic cult hero – the agent MacGyver.

At www.macgyver-citan.com Richard Dean Anderson experiences a new adventure in his most famous role – he succeeds with ease thanks to his clever inventiveness and a flexible vehicle which offers more than enough space for Swiss knives, adhesive tape and everything else.

The exciting 2:47 minutes clip sums up six days of shooting in Johannesburg. The making-of recently appeared on Youtube. It offers a look behind the scenes of the shooting of “MacGyver and the New Citan” for the premiere of the webisodes on the 18^th of September 2012.

The interviews and several scenes of the shooting show how it was possible to assemble the cult hero of the 80ies into the here and now by using high-end film equipment, manpower, creativity and humor.

Those who wish to experience the new hero of the city live: the Citan celebrates its world premiere at the 64^th Commercial Vehicles IAA in Hanover from 20^th-27^th September 2012.

http://www.macgyver-citan.com/#home