What do an industry designer, a musician, an Anglicist and a chef have in common? With their GUBO sandwiches they have revolutionized toast and transported street food culture to Hungary. For the last three months, they have been selling their own creations in Budapest from a converted Mercedes-Benz 409. The founder, Szilveszter, has a secret to his success: a special recipe, regional ingredients and patented preparation. GUBO is Hungarian and means cocoon. If you take a closer look at the sandwiches then it becomes obvious why: the oval bread rolls completely enclose the filling. This prevents any of the tasty filling from dripping out.
In contrast to America or Germany, street food is not especially common in Eastern Europe. “Festivals and open-air events always offer the same things”, explains Szilveszter. “Either fish, Lángos or gyros.” A sandwich that is both appealing to the eye and practical to eat? Two and a half years ago, Szilveszter identified the culinary innovation as a market niche. The qualified industrial designer gradually developed the recipe and the shape of the GUBO. He also designed and built the stainless-steel mold and press himself. Yet the rent for a shop of his own was simply too expensive in Budapest, prompting Szilveszter to purchase a van to sell his sandwiches.
He quickly decided on a Mercedes-Benz 409 from 1971. The original beige-white ambulance is almost unrecognizable after the extensive modifications. He has invested 20,000 hours of hard work and passion in the classic van. Szilveszter’s friends and family also supported him. Even his children helped with the modifications. After initial difficulties, the team also found the perfect place to park the van: at a food truck market in the courtyard of a former barracks located in the heart of Budapest: The location is open all year round. Events are also planned for the summer: live music or sport broadcasts. Then the guests will have the opportunity to choose between GUBO with salmon, chicken, mozzarella or egg. Szilveszter hopes for a good first season in order to make a name for the GUBO and possibly start a franchise based around the press and the mold.
Permitted gross vehicle weight
66 kW/ 90 hp