When Rikke Brorson was a little girl, she often accompanied her father and his friends hunting in the woods of Denmark. The cycle of life on earth that took place there before her eyes continues to influence Rikke to this day. She has not become a hunter. Nature with its multi-layered facets as well as hunting motifs, can be found in her work. Today she is the owner of “by Brorson”, a label for interior design She exhibits her products at trade fairs throughout Europe. She personally brings the products to her customers – always in her Mercedes-Benz Vito.
The design and manufacture of beautiful things has always been a natural part of Rikke’s life. After graduating in design and fine arts, she taught children in this field for ten years. “I have always had a passion for handicrafts and an instinct for the harmony of colors and shapes,” says Rikke. In 2009, she took the plunge and quit her job to start her own business – “by Brorson.” Rikke is the mother of two boys and at the same time, runs her business almost entirely on her own. “A young assistant helps me in areas where my knowledge is limited. Including marketing and social media. Through her, I have gotten in touch with younger target groups,” says Rikke.
If you look at the rooms furnished with Rikke’s products, you can instantly feel their connection with nature – and hunting. “I am very conscious of the hunting industry. This is where I found the inspiration for my work and my market niche,” recalls Rikke. So, she took the opportunity to design a hand-made collection of furniture and gift products for quality-conscious people. “By Brorson” exclusively produces sustainably and locally. The designer says: “It is far more environmentally conscious to buy a few very good quality products that will last a lifetime, rather than cheap goods over and over again.” She shares Mercedes-Benz’s philosophy on this subject: Quality, reliability, and durability are the focus here. It was no coincidence that she decided to transport her products in a Mercedes-Benz Vito.
What distinguishes Rikke’s company from many others? She is meticulously involved in all processes. “By Brorson” is a very personal company, and every time a customer buys something, he gets a part of my soul,” says Rikke. In addition to the creative and administrative work, her daily workflow also includes time on the road. In her Mercedes-Benz Vito, she drives to her dealers to equip them with merchandise. “I enjoy the quality, reliability, and pleasant driving style of my van,” explains Rikke. The cab has an ergonomic seat with suspension and an armrest. The cargo area is well insulated and equipped with LED lights. In short: the perfect all-rounder for Rikke. Accordingly, the Vito can also be used in all kinds of situations as a showroom and means of transport for her products as well as for her and her family.
As an entrepreneur, Rikke experiences high and lows. Time, for example, is a daily challenge and essential for her daily work. “Without a regular agenda, I can’t get everything done,” says the designer. Another challenge is the tough competition you face in the industry. “The range of interior designers is extensive, and creating your own website is a breeze these days,” says Rikke. Many manufacturers produce similar products to “by Brorson,” except in Asia or Eastern Europe, and the prices are accordingly low. Here the motto is: Always stay on the ball. Above all, in Denmark, customers expect good quality, but preferably as reasonably priced as possible, which is why Rikke has to think on an international level. Since its foundation in 2010, she has learned a lot.
One of Rikke’s big projects for next year is to expand her network. “I want my products to be recognized throughout Europe,” she states. She is particularly interested in the German market. “The Germans have a good sense and understanding of sustainability, even more so than the Danes,” she believes. In 2020, she will go to the Ambiente trade fair in Frankfurt with her product range. The first steps have already been taken for this. The designer is already in contact with web shops and boutiques in Hamburg, Flensburg, Frankfurt, and Berlin. What will the future hold for her production? Rikke already has one trend in her sights: Transparency. “Customers want to know exactly what is produced, where, and how. And that’s their absolute right.”