Stars of the Trades: vans as mobile advertising.

The painter Günter Schiefelbein from Ludwigsfelde wins the

Mercedes-Benz once again rewards the most creative van lettering in 2016 with the "Stars of the Trades" and a Mercedes-Benz Vito.

Most creative van lettering – rolling cameras on the road.

As in previous years, Mercedes-Benz once again rewards the most creative van lettering in 2016 with the “Stars of the Trades” and a Mercedes-Benz Vito.

When the photographer Alexander Heinrichs drives his Mercedes-Benz V 250 through Aschaffenburg it almost looks as though a giant camera with its lens were rolling along the road. His creative van print creates this illusion: A large camera decorates both sides of his van, directly above the rear wheels. This looks as though a constantly zooming lens were powering the V 250. The van’s design looks like it was created just for the “Stars of the Trades 2016”. The competition rewards especially creative and professional van designs and is organized by the Aktion Modernes Handwerk e. V. in cooperation with Mercedes-Benz. This year’s resonance was fantastic: 394 trade companies submitted photos of their vans. Ten finalists were then selected.

Winner of the "Stars of the Trades 2016": The Vito of the painter Günter Schiefelbein.

The painter Günter Schiefelbein from Ludwigsfelde wins the “Stars of the Trades 2016” with his “freshly painted” company van.

Stars of the Trades 2016.

Creative design, high quality implementation, high functionality, high level of recognition and a clear link to the trade services offered: These were some of the criteria used to select the winners of the “Stars of the Trades 2016”. The competition also focused on the professional and modern use of vehicle advertising for trades – regardless of whether a wrap, partial applications or lettering. A jury of ten renowned members of the trades, advertising technology, marketing and design were responsible for the final decisions. In addition, the vehicle duel online game gave the public the opportunity to vote for personal favorites – resulting in multiple winners. The main prize ultimately went to the painter Günter Schiefelbein with his “freshly painted” vans and the public’s choice prize to TOTAL NORMAL BIKES from St. Ingbert.

Winner of the

The painter Günter Schiefelbein from Ludwigsfelde wins the "Stars of the Trades 2016" with his "freshly painted" company van.

2nd place of

A cupcake serves as the centerpiece of the design from the third-placed TörtchenTörtchen pastry shop from Cologne.

3rd place of

The rolling camera: the photographer Alexander Heinrichs from Aschaffenburg integrates the rear wheels of his van into the design.

Stars of the Trades winner of the online voting: The van of

The favorite: TOTAL NORMAL BIKES from St. Ingbert scored the most points in the "Vehicle duel" online voting.

2nd place of the online voting of Stars of the Trades 2016 goes to the advertising printing team Böttcher.

Commercial vehicle on commercial vehicle: The advertising printing team Böttcher scored enough points to take second place with impressive print and text which glows in the dark.

3rd place of the online voting of Stars of the Trades 2016 goes to the joinery Nakowitsch from Hilzingen.

The joinery Nakowitsch from Hilzingen performed well in the online voting with its understated design and was rewarded with third place.

Photos: Franz-Josef Breuer, Geschäftsführer Marketing Handwerk GmbH.

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