They have names like “Midnight Magic”, “Rocky Road” or “Blackberry Cobbler”. The name is usually larger than the cupcake itself. However, these small, tasty “GiGi’s Cupcakes” are far more than just some girl’s sweet dream. Today there are around 100 “GiGi’s Cupcakes” stores in the USA. But that is not enough! Because the founder, Gina (“Gigi”) Butlers wanted to introduce as many people as possible to her colorful cupcakes so that they can discover the “GiGi’s flavor”, she soon moved selling her gourmet cupcakes onto the road: in pink Mercedes-Benz Sprinter vans. The strikingly painted vans are easily recognizable from a distance and are also perfectly equipped to transport the delicate cupcakes. They are fitted with special cupcake cooling boxes along with numerous storage compartments and working surfaces. Once the right spot has been found, the GiGi’s Sprinter parks, the awning opens and the glass display cases on the sides present the colorful range of cupcakes. Open for business! And business is going well, regardless of whether at the beach, in the park, at weddings or family celebrations: queues always form quickly outside the pink Sprinter vans.