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Facebook-Pixel

Based on our rightful interest in the analysis, optimization and efficient operation of our online offer, we have decided to use the so-called “Facebook Pixel”, for our online offerings, provided by the social network, Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, in case you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand canal Harbour, Dublin 2, Ireland (“Facebook”).

With the help of the Facebook Pixel, Facebook is able to define visitors to our online offer as a target group for advertising – for so-called “Facebook Ads”. We will use the Facebook Pixel respectively so as to show Facebook Ads only to those Facebook users who have demonstrated an interest in our online offer or who have specific characteristics that we communicate to Facebook (also known as “Pixel Events” that include the e-mail address of the user). This means that with the help of the Facebook Pixel we want to ensure that our Facebook Ads correspond to the potential interest of the users rather than have an annoying effect. With the help of the Facebook Pixel we can also track the efficacy of the Facebook advertisements for statistical and market research purposes as we can see whether users who have clicked on a Facebook advertisement are then led to our web site.

The Facebook Pixel is integrated directly by Facebook when our web pages are accessed and can install a so-called cookie, i.e. a small file, on your device. When you subsequently log into Facebook or visit while you are logged into Facebook, the visit to our offer is noted in your profile. The data collected about you are anonymous and therefore do not provide any information about the user’s identity. However, the data are saved and processed by Facebook, so it is possible to establish a connection to the respective user profile. If we communicate data to Facebook for reasons of comparison, they are encrypted locally in the browser and then sent to Facebook via a secure https connection. The only objective here is to establish a comparison with the data similarly encrypted by Facebook.

If we communicate data to Facebook for reasons of comparison, they are encrypted locally in the browser and then sent to Facebook via a secure https connection. The only objective here is to establish a comparison with the data similarly encrypted by Facebook.

Processing of the data by Facebook takes place within the scope of Facebook’s data use policy. Appropriately general information about the display of Facebook Ads can be found in Facebook’s data use policy: https://www.facebook.com/policy.php. Special information and details about the Facebook Pixel and how it functions can be found in Facebook’s Help area: https://www.facebook.com/business/help/651294705016616.

You can oppose to the collection and use of your data by Facebook Pixel for the display of Facebook Ads. Go to the page set up by Facebook and then follow the information there about the settings for interest-based advertising: https://www.facebook.com/settings?tabs=ads or oppose via the US page https://www.aboutads.com/choices or the EU page https://www.youronlinechoices.com/uk/your-ad-choices/. The settings are independent of the platform, i.e. they are applied to all devices, such as desktop computers or mobile devices.

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