Privacy Statement

Data protection
Daimler appreciates your interest in its products and your visit to this website. We take the protection of your data seriously and we want you to feel comfortable visiting our site. Protecting your privacy when processing personal data is very important to us and we take account of this in our business processes. Personal data collected during visits to our websites is processed by us according to the legal provisions valid for the countries in which the websites are maintained. Our data protection policy is also based on the data protection policy applicable to Daimler.

Daimler websites may include links to websites of other providers that are not covered by this privacy statement.


Collection and processing of personal data

When you visit our website, our web servers will normally store details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and, for security reasons, e.g. to identify attacks on our website, the IP address assigned to you by your internet service provider; this IP address is stored for seven days. Apart from the IP address, personal data is only stored if you choose to submit it to us, e.g. when registering, in a survey, in a competition or in connection with the performance of an agreement.


Use and passing on of personal data and limitation of use to specific circumstances

Daimler uses your personal data only to the extent necessary for the purpose of technical administration of the website, for customer management, for product surveys, and for marketing. Personal data is transferred to state organizations and authorities only within the scope of mandatory national provisions of law. We have placed our employees, agencies and dealers under a duty of confidentiality.


We would like to use your data to inform you about our products and services and, if applicable, to ask you about them. Of course, participation in such activities is voluntary. If you do not wish to take part, you can notify us at any time so that we can exclude your data accordingly. You can find further information on the relevant page of the website.


You can also subscribe to newsletters on our website. The data provided during newsletter registration will be used only for the purposes of sending out the newsletter, provided you have not consented to other uses. You can cancel the subscription at any time by using the unsubscribe option provided in the newsletter.


Social Plugins
Daimler uses so-called social plugins (‘buttons’) for social networks such as Facebook, Google+ and Twitter. When you visit our websites these buttons are deactivated by default, i.e. without your intervention they will not send any data to the respective social networks. Before you are able to use these buttons, you must activate them by clicking on them. They then remain active until you deactivate them again or delete your cookies (please refer to ‘Cookies’).


Analysis of usage data
We useĀ Adobe Omniture to track the preferences of visitors and to identify especially popular sections of our websites. In this way, we can adapt the content of our website more specifically to your needs and thereby improve what we offer you.

If you do not wish Daimler to collect and analyze statistical data related to your visit you may object to the future use of your date at any time (opt-out).

For the technical implementation of your objection it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out. Please note that for technical reasons the opt-out cookie will only affect the browser you object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again.

Click here to install the opt-out cookie

Click here to install the opt-out cookie (Google Analytics)


Information on the cookies that we use and their features can be found in ‘Cookies’.



Based on our rightful interest in the analysis, optimization and efficient operation of our online offer, we have decided to use the so-called “Facebook Pixel”, for our online offerings, provided by the social network, Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, in case you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand canal Harbour, Dublin 2, Ireland (“Facebook”).

With the help of the Facebook Pixel, Facebook is able to define visitors to our online offer as a target group for advertising – for so-called “Facebook Ads”. We will use the Facebook Pixel respectively so as to show Facebook Ads only to those Facebook users who have demonstrated an interest in our online offer or who have specific characteristics that we communicate to Facebook (also known as “Pixel Events” that include the e-mail address of the user). This means that with the help of the Facebook Pixel we want to ensure that our Facebook Ads correspond to the potential interest of the users rather than have an annoying effect. With the help of the Facebook Pixel we can also track the efficacy of the Facebook advertisements for statistical and market research purposes as we can see whether users who have clicked on a Facebook advertisement are then led to our web site.

The Facebook Pixel is integrated directly by Facebook when our web pages are accessed and can install a so-called cookie, i.e. a small file, on your device. When you subsequently log into Facebook or visit while you are logged into Facebook, the visit to our offer is noted in your profile. The data collected about you are anonymous and therefore do not provide any information about the user’s identity. However, the data are saved and processed by Facebook, so it is possible to establish a connection to the respective user profile. If we communicate data to Facebook for reasons of comparison, they are encrypted locally in the browser and then sent to Facebook via a secure https connection. The only objective here is to establish a comparison with the data similarly encrypted by Facebook.

If we communicate data to Facebook for reasons of comparison, they are encrypted locally in the browser and then sent to Facebook via a secure https connection. The only objective here is to establish a comparison with the data similarly encrypted by Facebook.

Processing of the data by Facebook takes place within the scope of Facebook’s data use policy. Appropriately general information about the display of Facebook Ads can be found in Facebook’s data use policy: Special information and details about the Facebook Pixel and how it functions can be found in Facebook’s Help area:

You can oppose to the collection and use of your data by Facebook Pixel for the display of Facebook Ads. Go to the page set up by Facebook and then follow the information there about the settings for interest-based advertising: or oppose via the US page or the EU page The settings are independent of the platform, i.e. they are applied to all devices, such as desktop computers or mobile devices.


Daimler uses technical and organisational security measures to protect the data supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. Our security measures are continually improved in line with technological developments.


Freedom of Information
On request, Daimler or the entity responsible for you will inform you in writing as soon as possible and in accordance with applicable law whether and what personal data relating to you has been stored by us. If you are registered as a user, we also enable you to view the data yourself and, if applicable, to delete or amend it. If incorrect information is stored despite our efforts to ensure that data is accurate and up to date, we will correct it at your request.