The “Juicebox” is music to the ears of nutrition-conscious Californians. The concept is based on a business model which not only reinvents the good old juice but almost raises it to the level of a cocktail: Every lovingly prepared beverage contains up to three pounds of organic ingredients cultivated within the region. That is why the eight people who have been transforming fruit and vegetables into liquid nutrition in a converted Mercedes-Benz Sprinter since 2013 are known as the “juice artists”. Every day they prove that they have earned this title. Usually at Venice Beach and sometimes at festivals. The juice creations are delivered throughout the city. They are not only fashionable drinks in the Venice Beach artistic district but are also becoming increasingly popular delivery orders. The truck supplies “The Voice” along with other TV shows as well as employees at Nike or Calvin Klein.
It all began in 2012. The founders, Robert Connolly and Robby Pyle, walked away from their well-paid but stressful jobs in asset management and engineering to start their own business: America’s very first juice truck. To this end, they purchased a new Mercedes-Benz Sprinter and outfitted it with stainless steel counters and top-of-the-line juicers. The plan: they want to offer the inhabitants of Los Angeles a mobile service providing freshly pressed juice – enabling them to choose a healthy lifestyle anytime and anywhere throughout the city.
The city has been incredibly enthusiastic: more than 50,000 juices have crossed the counter since 2013. However, the two entrepreneurs do not restrict their sustainability concept to just the products. To prevent pollution when delivering the juice, the Sprinter only runs on plant-based organic diesel.
We were able to convince the two founders to reveal their top secret recipe for the “Mojito Box” exclusively for our readers: