It is late afternoon at the port of Hamburg and the sun is about to turn the scenery of containers and cargo ships a bright orange. Friends Lupo, Julian and Basti are about to move a mobile bar out of their van. Just a few fresh ingredients are required and the bar is ready to serve in a jiffy. Shortly afterwards the guests arrive. The three founders of Craft Circus have organized an exclusive tasting of their spirits and wines – and regularly create a very special experience.
During their time at university, Lupo Porschen, Julian Fichtl and Basti Fischer not only shared the same private interests, but also pursued similar professional goals: They wanted to start their own business. In the living room of their shared flat in Hamburg, the starting shot for the start-up was finally fired in 2014. Julian’s father lived at a winery in Rhineland-Palatinate, which was his first contact with the beverage industry. Trips to the vineyards have given them the taste for hand-selected wine in the truest sense of the word. “Today we have turned our passion into our profession and work full-time as friends and business partners in our small gourmet establishment,” Basti sums up.
At this winery, an exquisite schnapps of wine distillate had already served in the past. However, the fine digestive only came to the table privately for special occasions. Today, some 25 years later, “The Wolf” is a new edition of this extraordinary digestive. The name is a tribute to the father Wolfgang, without whom the boys of Craft Circus would not have dared to take the decisive step towards independence so quickly. But why Craft Circus? Craft stands for the handmade aspect; Circus describes the lifestyle of the founders, who have traveled a considerable part of this world. Being able to work independently and flexibly is still very important to them. That is why they decided against renting an office. The work is wherever they happen to be.
We attach great importance to handmade things.
What makes Craft Circus products unique is that they come directly from the manufacturer. “We manufacture unique enjoyable products according to recipes and methods we have developed ourselves, which have been created in elaborate cooperation with restaurateurs. First and foremost is the excellent flavor.” Particular importance is attached to the quality of the handmade products. In addition, the high standards of both the design and the story behind each brand must be in tune. “Each brand tells a story from our lives or reflects our character,” explain the entrepreneurs.
The product portfolio currently includes three different brands: THE WOLF digestive, BIRDS Adventure and the Bottle Post Gin. Each brand has its own individual character, but in their hearts they are all similar – just like the founders themselves. The world traveler feeling also resonates in all their products: With BIRDS wines, for example, they have created a modern lifestyle brand that combines German wine making style with character from all over the world. Both spirits and wines are lovingly handmade and bottled in small batches.
The core areas of Craft Circus are composed of product development, brand building, online shop, events and catering. The founders pay special attention to local tastings. In this way, the young entrepreneurs want to provide consumers with face-to-face information on the production of their products and give them inspiration to prepare them at their local bar. Their mission is to make every moment a special experience.
Always in the Vito is a mobile bar that can be set up flexibly within a few minutes. “As we offer premium products, Mercedes-Benz was our first choice. The Vito represents our brand and our mobile bar fits in perfectly.” A lot has happened since the foundation: The exceptional products of the company are now available in seven countries. And what should the future bring? “We want to become an inspirational when it comes to enjoyment and unusual drinks at the end of the day. We also plan to launch additional products and expand our Craft Circus family.”