The food start-up smark has developed an innovative concept to enable customers to shop for food around the clock, every day of the week. A vending machine allows customers to purchase a wide range of organically produced food from regional producers in the city. This is how the start-up company smark brings “the farm shop to the city” and makes sustainable shopping cheap and easy.
Because today’s customer is demanding – he expects not only everything fast, but also to get it anytime and anywhere. Due to long working hours, shopping has to be postponed to late evening or the weekend. And that’s when the queue at the checkout is the longest. With smark‘s innovative concept these circumstances and the annoying trip to the supermarket should soon be yesterday’s news.
In July 2017 smark opened the first dispensing-machine in the entrance hall of Stuttgart’s main station. “At our vending machine in the main station, people can make their purchases on the way home from work in just a few minutes without having to make a detour to the supermarket. In this way you can save time and instead spend your time on the things you want to do,” says co-founder Philipp.
A second location was recently opened at the Schwab-/Bebelstraße stop in western Stuttgart. In the future, food vending machines will be scattered throughout the city. Smark offers a further advantage due to the elimination of opening hours. “Our customers can shop with us around the clock, at any time and are not dependent on shop opening hours,” Philipp explains.
With our concept we want to prove that sustainable products can be purchased quickly and without great effort.
In the future, the start-up company not only wants to produce vending machines for the distribution of food, but also wants to grow into a trustworthy food retailer itself. “The brand stands for conscious consumption and easy access to high-quality food. That’s why we want people to see us as pioneers in sustainable food shopping,” Philipp explains. Smark aims to bring responsible consumption closer to society and show them that everyone can shop consciously. “With our concept we want to prove that sustainable products can be purchased quickly and without great effort,” claim the founders.
They do not necessarily see imitators with similar ideas as competitors. “It would actually motivate us even more if competitors wanted to implement similar sustainability-oriented concepts. Because that would just confirm what we’re doing.” However, smark wants to claim the pioneering role for itself.